9th
This is one of the best “state of TV” articles I’ve ever seen, coming on the heels of NBC canceling Southland before season two even began to air. Tempted to quote the whole thing, but my favorite part is below. A must-read.
What makes this story particularly frustrating is that in spite of what you read about costs and splintering audiences and a future made up of nothing but variety shows, there are indications that there are ways to make money with scripted shows. A Newsweek profile in July of this year discussed the remarkable successes of the USA network under the guidance of Bonnie Hammer, who helped turn USA into a major moneymaker. What’s her strategy?
Good scripted shows, for one thing. Burn Notice, Monk, Psych, the new Royal Pains, and others. From that profile: “Of all NBCU’s properties, including the namesake broadcaster NBC and its Universal studio, USA has become the biggest earner, delivering roughly $1 billion in profits last year.” Hammer is not a snob — she has embraced USA’s relationship with professional wrestling. But her big strategy is good shows people like, and she’s making money. NBC Universal owns this network — how is its broadcast network making worse shows than, and making less money than, one of its cable properties? They’re all in Rockefeller Center — they’re in the building. Go ask them how they’re doing it.

![Now this is a cause I can get behind. [via]](http://25.media.tumblr.com/tumblr_kr5vq7ipsp1qzppexo1_400.jpg)



